Although Christmas is a distant memory already, I got a late Christmas present when checking out Sphinn yesterday.

This article, by Kiss Metrics, offers a MONSTER list of Google Analytics tips and tricks for the beginner through to the more advanced, and is updated enough to even include ten articles focussing on the new advanced segmenting feature introduced in October. This article is now top of my analytics bookmarks as it not only lists but sorts the articles for you, one thing I haven’t personally gotten round to with my own haphazard bookmarking.

Google Analytics is my favourite analytics tool. Not only because it is free (which is fantastic), but because despite being free it is constantly improving, has a great user interface, easy installation, plus it contains all the features you would expect from a paid analytics tool. In my opinion, for the ‘average’ website, it is equal to or better than the paid packages.

Add to this the fact that its zero-cost model means anyone can use it, and you have one of the largest audiences of fellow users, many of whom like to share advice, tips and tricks, as the link above demonstrates. That means that nearly any question you might have regarding GA, has likely been asked and answered elsewhere on the net. It just requires a little searching.

Similarly, there are add-ons and scripts being written all the time by GA enthusiasts which I think makes GA more user-friendly, ‘cutting edge’, giving users what they actually want.

Enough of the sales pitch, get onto those Google Analytics links and start using this free tool and the myriad of free advice that goes with it.