OK, I am slowly getting into Twitter. I realise I am one of the last people in the world to fall in love with it - well the digital marketing world anyway - but you can't say I haven't been trying with all the previous posts I have written on it.

There is a very particular thing I love about it though, and that is this - Configured correctly, Twitter is my own personalised, easy-updated, unspammed feed. It covers things that I am interested in, in short, easy to digest snippets, with relevant links attached.

When I look at my Twitter feed, I am seeing (just an example)

• Events in my area (Timeout)
• Updates from charities I am interested in
• Offers from service/product providers I love
• Australian news snippets (ABC)
• Online marketing articles I have chosen to follow (e.g. searchengineland)
• A peppering of humour, care of thefakestephenconroy

Using Twitter as a personal feed is useful so far, but is less useful when

• You follow too many people so that the pure number of updates mean you miss a large majority of them
• People post tiny URLs with NO hint on what they are about
• There are too many posts about minutiae that no one is interested in
• Use of too many #'s and @'s so you can't decipher what they are saying (or is that me being a late Twitter-adapter?)

Someone recently said that on Twitter you are linked to people you 'aspire' to be friends with, while Facebook is for people you are or used to be friends with. I guess that is what makes the Twitter feed so much more interesting! (No offence, friends).