Online Shopping Statistics - Australia
SEO Keyword Tracking Software
We use it to track a large number of websites and 1000s of keywords, on search engines around the world. We can track rankings in China, UK, Germany, Netherlands and the US, and I have double checked the results while I have been visiting these countries and it is very accurate – not 100%, but I would say about 90% and when it is out it is not by much.
It is a very easy program to setup, with as straight forward interface and simple wizards. I do wish it was easier to load larger amounts of data into it – but there is options to import files. If you have trouble there is also a very good help interface and one of the best forums I have come across – very quick replies.
With SEO you don’t just need to look at where you are ranking today; you need an easy way to see where you have come from. This help to paint a picture of which keywords may be performing well in the future, and which keywords might be dropping. In this case AWR is quite good at visualising the progress over the course of the project.
As Advanced Web Ranking checks so many keywords across so many domains and search engines, it can lead to a bit of an information overload. This is one of my main gripes with the interface is that it can lead to a lot of clicking around in order to get to the information that I am interested in. It is not as intuitive as I would like and campaigns with lots of keywords can become confusing. It is also a tool that is more utilitarian in its approach, but some people may appreciate this.
The reports are excellent. They are hugely customisable so I can send out reports based on what the client needs. These are automatically generated and sent. The reports range from keyword performance to visibility reports. This has greatly reduced the man hours required for our reporting.
I really appreciate being able to come in to work in the morning and have these reports already generated. I just do some double checks but I rarely find any issues.
There is a variety of AWR packages available that would suit anyones needs. It is fairly inexpensive and definitely cheaper than developing a solution yourself. For tracking SEO campaigns I highly recommend Advanced Web Ranking.
What software do you use for tracking?
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