Social Media Marketing
The Benefits
Social Media is unique from many other marketing methods in that it enables engagement between you and your consumer. Not only can you share your message with the public, but even more importantly, you can listen to their opinion of you, and interact to try and influence it.This engagement is the main benefit of Social Media Marketing, however, there are many other side benefits:
1. A new avenue for PR - proactive and defensive
2. Increased brand awareness
3. Increased site traffic
4. Boosting your SEO campaign
5.Testing new marketing campaigns (both on and offline)
If you would like to learn more about how to get your brand seen in social media, contact us for an obligation-free consultation.
2. Increased brand awareness
3. Increased site traffic
4. Boosting your SEO campaign
5.Testing new marketing campaigns (both on and offline)
If you would like to learn more about how to get your brand seen in social media, contact us for an obligation-free consultation.
5 Myths About Social Media Marketing
1. Social Media is for young people - get the new kid to manage it
Ok, I see where people are coming from with this. The kids use Twitter and Facebook, they know what it is about, they should manage it. But you might be surprised to know that the biggest group on Facebook is the 35-54 age group. Also, you need to consider if you really want the new kid answering questions about your product, your staff, your policies? The person behind the social media campaign needs to be helpful, friendly, articulate, knowledgeable and very diplomatic. Whoever it is, make sure they get a whole lot of PR training beforehand because your reputation is in their hands.
2. Social Media is a minefield - stay away!
Sure, there have been some social media disasters, but just because some people get it wrong, doesn't mean you can't get it right. Social media is one of the biggest opportunities out there for your business right now, you just have to know how to approach it right. With proper management, planning, training and dedication, social media could help your reputation, provide PR, answer the burning questions of your customers and tell you what your customers are looking for next. Conversations about your company are likely already happening, the bigger risk might be to ignore this.
3. Social Media is for - Someone else
It seems that many companies are waiting to see what other companies do in the social media space, or they assume it isn't for them at all. Don't wait for your competitor to make a big splash when you could do that first. Of course, there may be some instances where this isn't the case, where your company deals with very private information, or even national secrets! But if people are talking about your product, your brand, or even your competitors online, there is likely to be room for you to do some kind of social media to listen and participate on the conversation.
4. Social Media is Free
While signing up for a social media account is still free, there are many other costs you mightn't think of. While the media buying spend is low or non existent, the labour spend is much higher. For example, monitoring an account, spending time reading and replying, creating new campaigns, - these all take a lot of staff time. Also, some companies hire developers to help with the appearance of their profile pages and applications.
5. Social Media Gets Instant Results
Sure, yours might be the company that gets instant Facebook/Twitter/YouTube success, but this will be the exception, not the rule. Social Media is foremost about listening and engaging, which means it is more of a slow-boil approach than you might think. This is an unanticipated aspect of social media marketing for many companies, which is why Facebook profiles, blogs and Twitter accounts are started with great gusto, then abandoned when results aren't instantly forthcoming. Social media needs regular and ongoing commitment to see results. Don't give up if you only have a handful of followers - work on your campaign to get more! Give people reasons to follow you, and make sure you follow others yourself.
Ok, I see where people are coming from with this. The kids use Twitter and Facebook, they know what it is about, they should manage it. But you might be surprised to know that the biggest group on Facebook is the 35-54 age group. Also, you need to consider if you really want the new kid answering questions about your product, your staff, your policies? The person behind the social media campaign needs to be helpful, friendly, articulate, knowledgeable and very diplomatic. Whoever it is, make sure they get a whole lot of PR training beforehand because your reputation is in their hands.
2. Social Media is a minefield - stay away!
Sure, there have been some social media disasters, but just because some people get it wrong, doesn't mean you can't get it right. Social media is one of the biggest opportunities out there for your business right now, you just have to know how to approach it right. With proper management, planning, training and dedication, social media could help your reputation, provide PR, answer the burning questions of your customers and tell you what your customers are looking for next. Conversations about your company are likely already happening, the bigger risk might be to ignore this.
3. Social Media is for - Someone else
It seems that many companies are waiting to see what other companies do in the social media space, or they assume it isn't for them at all. Don't wait for your competitor to make a big splash when you could do that first. Of course, there may be some instances where this isn't the case, where your company deals with very private information, or even national secrets! But if people are talking about your product, your brand, or even your competitors online, there is likely to be room for you to do some kind of social media to listen and participate on the conversation.
4. Social Media is Free
While signing up for a social media account is still free, there are many other costs you mightn't think of. While the media buying spend is low or non existent, the labour spend is much higher. For example, monitoring an account, spending time reading and replying, creating new campaigns, - these all take a lot of staff time. Also, some companies hire developers to help with the appearance of their profile pages and applications.
5. Social Media Gets Instant Results
Sure, yours might be the company that gets instant Facebook/Twitter/YouTube success, but this will be the exception, not the rule. Social Media is foremost about listening and engaging, which means it is more of a slow-boil approach than you might think. This is an unanticipated aspect of social media marketing for many companies, which is why Facebook profiles, blogs and Twitter accounts are started with great gusto, then abandoned when results aren't instantly forthcoming. Social media needs regular and ongoing commitment to see results. Don't give up if you only have a handful of followers - work on your campaign to get more! Give people reasons to follow you, and make sure you follow others yourself.
